30th January, 2008
MS Small Business Summit 2008
Microsoft hosts an online small business summit each year that has gotten rave reviews in the past. The summit consists of four days of live broadcasts from sought-after speakers on topics important to small business owners. Registration is free and allows you to download sessions even if you are unable to attend the live event from March 24-27. This year’s summit covers topics in sales and marketing, productivity, financial management, and small business startups.
Microsoft Small Business Summit 2008
Popularity: 47% [?]
Posted at 10:13 am | Comment (0)
29th January, 2008
Get The Respect You Deserve
Ad campaign from Oogmerk Opticians of Belgium via AdHunt
Popularity: 45% [?]
Posted at 12:55 am | Comment (0)
27th January, 2008
Sales and Marketing are not the Enemies!
Too many optical professionals hold sales and marketing in contempt, partly because so many sales and marketing professionals employ questionable tactics and engage in deceit. But, for some reason, many believe the acts of selling and marketing are beneath them and that their occupations are somehow nobler without them.
I say B.S!
Sales and marketing are not solely the domains lower life forms. Selling is about getting the right products and services in the hands of the people that want and need them. Marketing is about telling people who you are and why they should come to you for their needs.
Great marketers and great sales people have a passion for what they do and truly care about their customers. They do not stoop to questionable practices to be successful or effective. Their success comes from providing value, building relationships, and establishing trust.
Instead of looking down upon sales and marketing, embrace them, become better at them. As a result, you will build more relationships, help more people, and experience more success in your business and your life.
Popularity: 41% [?]
Posted at 6:57 pm | Comment (0)
25th January, 2008
Marketing with Business Cards
Placing business cards on bulletin boards around the community is a popular way for local businesses to market themselves. However, as soon as someone takes your card off the board, your advertising is gone. The folks at Card Cues have come up with a handy solution that holds over 40 business cards on a bulletin board and allows passers by and interested prospects to take a card with them.
Card Cues via Duct Tape Marketing
Popularity: 42% [?]
Posted at 9:53 pm | Comment (0)
22nd January, 2008
DriveWear Available in Flat Top 28
DriveWear from Younger Optics is now available in flat top 28. DriveWear, powered by Transitions and NuPolar is the first and only photochromic lens to darken behind the windshield of a car. With three active states, DriveWear is ideal for driving or any outdoor activity where varying light conditions from overcast to full sun, may be encountered.
Popularity: 43% [?]
Posted at 6:00 pm | Comment (0)
11th January, 2008
Service with a Smile
Ben McConnell at Church of the Customer points out a fine example of how HomeMade Pizza, a Chicago pizzeria, builds a customer experience though simple expressions of appreciation and interest in feedback; the kind of customer experience people talk about.
You can probably find countless examples of businesses treating their customers with this kind of respect and appreciation; however, I’ll bet you’d be hard-pressed to find many doctors treating their patients with similar regard.
Popularity: 41% [?]
Posted at 11:17 am | Comment (1)
10th January, 2008
Essilor Acquires Interstate Optical Laboratory
Essilor starts off the year the purchase of yet another major independent optical lab, Interstate Optical. With locations in Ohio and Indiana, Interstate Optical employs 210 people and has annual sales of $26 M.
Popularity: 42% [?]
Posted at 12:51 pm | Comment (0)
