26th February, 2008
How Will the Recession Affect Your Business?
When life gives you lemons, make lemonade.
If looked at in the proper light, a recession can be a great opportunity for small business. Just as a down turn in the market is a signal to savvy investors to buy and look for bargains, a recession can be a perfect opportunity for you to invest in your business.
You may look around and find yourself selling less, notice competitors and industry partners having difficulties, and see an increase in corporate acquisitions (bargain hunters). However, know that your competition is getting smaller; leaving you with a chance to solidify your customer base and come out of the recession stronger than you entered it. Grab the market share your former competitors left behind and your remaining competitors are sitting on their hands waiting to return along with the good times.
While your revenues may be falling, you are likely experiencing a windfall in the most precious commodity: time. So, use it to your advantage. Invest in yourself and in your business. Streamline and document processes. Train your staff. Better your skills. Become the ultimate go to business for your niche. Improve your marketing materials. Look into cheap and free ways to promote your business using internet technologies. Take the time to learn more about and focus on your customers.
That which does not kill me, makes me stronger – Friedrich Nietzche
Popularity: 37% [?]
Posted at 11:44 am | Comment (0)
9th February, 2008
Finding the "Why" in Your Business
Simon Sinek is a consultant whose goal is to inspire businesses to great things by helping them discover why they do what they do. He says that all businesses know what they do, but few actually know why they do it. Businesses that only know what they do are only able to focus on the what. The unfortunate thing is that, no matter what kind of business you are in, chances are there is someone else out there that does it for the same price, has the same quality, and offers comparable service. Therefore, people do not choose you because of your what, they can only choose you because of your why.
I came across this fascinating interview with Simon. I highly recommend you take some time to watch it.
One of my favorite lines from the interview is, “Success [in your business] doesn’t happen when you find the things that are wrong and try to fix them. Success happens when you find the things that are right and amplify them.”
Popularity: 43% [?]
Posted at 1:41 pm | Comment (0)
5th February, 2008
Younger Optics Releases Image Wrap
Younger Optics announced today the release of the Image progressive in a decentered design specifically for wrap frames. The Image Wrap is available in polycarbonate NuPolar Gray.
“Standard progressive designs often do not offer enough lens material for wrap sunframes. As every laboratory technician knows, when the lens doesn’t “cut out,” it becomes a real headache for the laboratory and the doctor, as they must decide whether to change the frame or progressive lens style. Either way, it spells trouble that can result in lost business and a lot of aggravation for everyone… no one likes having to go back to the patient and tell them that they can’t have what they want. Younger now offers a better solution.”
-David Rips, President and CEO of Younger Optics
Image Wrap Features:
- Available in +8 BC for “Wrap Frames”
- Decentered 7mm to allow for maximum cut-out opportunity
- An effective blank size of 83mm
- No secondary calculations necessary for use
- The ability to match premium Image® NuPolar® Poly technology with today’s premium sunglass frames
- No need to compromise technology and performance on Rx sunglasses due to cut-out issues
- With one of the widest distance zones in the industry, the IMAGE progressive design is ideal for sunwear
Popularity: 48% [?]
Posted at 8:14 pm | Comment (0)
1st February, 2008
Transitions VI Now Available
Transitions VI is now available and in stock at Laramy-K Optical for all product with the exeption of the Natural, Adaptor, and Accolade in plastic and polycarbonate. No release date yet for these lenses. See what’s new and different about Transitions VI here.
Popularity: 49% [?]
Posted at 8:53 pm | Comments (2)
