Why Opticians Get No Respect

Why Opticians Get No Respect

Eyewear sales make up well over half of all revenue in the eyecare industry. So, why is it then that opticians receive so little in the way of compensation and respect? Could it be they’re playing in the wrong sandbox? Most opticians insist on playing in the medical...
Camber – Revolutionary Lens Technology

Camber – Revolutionary Lens Technology

David Rips, President of Younger Optics discusses Camber lenses and Laramy-K Optical Lab in the January 2015 edition of LabTalk magazine. 2014 saw the introduction of Camber, a revolutionary new digital lens technology developed by Younger Optics in partnership with...
Enable Your Customers To Market For You

Enable Your Customers To Market For You

Raymond Opticians uses a clever background for pictures of their customers in their new frames. They create something "shareable" for their customers, making easy for them to tell their friends how awesome their optician is. Have you thought about doing something...
Priceless Commodities – Creating Value In Optical

Priceless Commodities – Creating Value In Optical

Value comes from scarcity, something commodities, by definition, don’t have. Commodities are ubiquitous, easy to find, say, online. However, when a commodity is tied to an experience, a memory, or an individual or group identity, suddenly it’s valuable, priceless...

Have Opticians Become Consumers?

Seth Godin recently wrote a short piece on producers and consumers. In it he noted, In the short run, it's more fun to be a consumer. It sure seems like consumers have power. The customer is always right, of course. The consumer can walk away and shop somewhere else....
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