by John Seegers | Jul 27, 2016 | Blog
Nanometers, Colorless AR, and ION Guns, Oh My! Back in 2014, before I worked for Laramy-K, I visited a mid-sized, wholesale optical lab in Virginia that did in-house AR coating. I was privileged to get a behind-the-scenes look at the process. I must admit, while I...
by admin | Jun 27, 2016 | Blog
Eyewear sales make up well over half of all revenue in the eyecare industry. So, why is it then that opticians receive so little in the way of compensation and respect? Could it be they’re playing in the wrong sandbox? Most opticians insist on playing in the medical...
by Keith Benjamin | Dec 1, 2015 | Blog
John Seegers is a LDO and owner of OpticianWorks.com. Keith Benjamin is Director of Marketing for Laramy-K Optical Lab John: You, well, Laramy-K anyway, is known throughout the industry as a specialty lab capable of producing some unique prescription solutions....
by Keith Benjamin | Jan 22, 2015 | Blog
David Rips, President of Younger Optics discusses Camber lenses and Laramy-K Optical Lab in the January 2015 edition of LabTalk magazine. 2014 saw the introduction of Camber, a revolutionary new digital lens technology developed by Younger Optics in partnership with...
by Keith Benjamin | Nov 10, 2014 | Blog
Raymond Opticians uses a clever background for pictures of their customers in their new frames. They create something "shareable" for their customers, making easy for them to tell their friends how awesome their optician is. Have you thought about doing something...
by Keith Benjamin | Oct 4, 2014 | Blog
Value comes from scarcity, something commodities, by definition, don’t have. Commodities are ubiquitous, easy to find, say, online. However, when a commodity is tied to an experience, a memory, or an individual or group identity, suddenly it’s valuable, priceless...
