Giants of Industry

According to Seth Godin… In the 260 weeks from 1966 to 1970, there were only thirteen musical acts responsible for every #1 album on the Billboard charts. He goes on to write… Sometimes, we define a golden age in a market as a time of stability, when one or a few...

Two Pairs with One Umbrella

Second pair promotions are always a topic of industry mags and optical self-help literature. So, what could possibly be done that hasn’t already been covered a thousand times? How about a different way of thinking about your second pair promotions? Here’s a simple...

OpenOptix Works!

I wanted to share some feedback with you to not only let you know OpenOptix educational material works but also to let you know your efforts are having a positive impact and are greatly appreciated. Thank you for your contribution to optical education. I am in the...

Rodenstock Continues U.S. Distribution

Optical Distribution Corp (ODC), distributor of Rodenstock lenses, recently closed its doors, also closing the door on the supply of Rodenstock lenses to the U.S. We are happy to announce however, Rodenstock has signed a deal with Pro Fit Optix to continue U.S....

…and another and…

Essilor officially announces it’s majority acquisition of McLeod Optical in partnership with VSP along with the acquisition of four other independent U.S. labs: Barnet & Ramel Optical ($10.8 million in revenue), Apex Optical ($2.7 million), ABBA Optical ($2.2 million)...

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