Eating The Elephant

Optician Success 53   Eating The Elephant We’ve all heard it before. How do you eat an elephant? One bite at a time. Because when faced with a monumental task, a series of small bites seems manageable, it’s easier to start, which is half the battle.  Keeping up the...

You Are At War With Amazon

Optician Success 52 In celebration of one full year of Optician Success (no small accomplishment for someone with the attention span of a goldfish!), I am traveling with my son to see U2. So, this week I’m going to keep it short.   You Are At War With Amazon Can you...

Reinventing Retail

Optician Success 51   In life, it doesn’t matter what happens to you or where you came from. It matters what you do with what happens and what you’ve been given. And the only way you’ll do something spectacular is by using it all to your advantage. -Ryan Holiday  ...

People DO Care About More Than Price

Optician Success 50 “People Only Care About Price” I get it. People continually coming into your store to get measurements or frame information only to go buy their eyewear online can be frustrating and lead you think that the only thing people care about is...

Toxic People And Warby Parker

Optician Success 48 “Choose not to be harmed—and you won’t feel harmed. Don’t feel harmed—and you haven’t been.”  - Marcus Aurelius How To Deal With Toxic People At Work My wife, a teacher, often hears the excuse, “But, he made me do it.” to which she responds, “No...

Life Is Pain Highness

Optician Success 48   “The pain is a kind of challenge your mind presents — will you learn how to focus and move past boredom, or like a child will you succumb to the need for immediate pleasure and distraction?” — Robert Greene   Nobody Likes To Feel Pain Why would...

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