No-Shows

How do you handle no-shows? Dr. Neil Gailmard, editor of Optometric Management’s Tip of the Week points out this seemingly innocuous policy decision is a window to the core of your customer service philosophy. Do you let them slide? Do you give them stern warnings?...

Spreading the Word

Nothing is more powerful in growing your business than word of mouth. So, after you’ve knocked your customers’ socks off with your unforgettable brand of customer service, give them a couple of gift certificates (for your store, of course) to be shared only with...

Cash for Clunkers

I stopped in at a local OD's office today. Last month she ran a "cash for clunkers" promotion. She offered $100.00 off a new pair of glasses for patients that brought in an old pair to be donated to the Lion's Club. Today she reported her promotion resulted in a 41%...

LKO Going Digital

Excitement is growing as we are finally installing the latest digital surfacing technology from Schnieder, allowing us to produce the newest “freeform” progressives and individualized single vision lenses. In-house production of “freeform” progressives will initially...

Another Independent Gone

Vision Monday is reporting  Madison, WI independent labortatory, Orion Progressive Lens Lab has been aquired by Essilor. The September 1st deal marks the 17th acquisition for Essilor in 2009. Orion reported $5 mil in revenue last...

Scary Patients

I came across Judy Canty’s article in this months ECP magazine. As soon as I started reading it, my stomach began to turn. My head started to shake. I am thinking, “Oh please, no more patient bashing. These are the people we make our living off of and this is what is...

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