by keithbenjamin | Oct 22, 2009 | Blog, Uncategorized
I came across Judy Canty’s article in this months ECP magazine. As soon as I started reading it, my stomach began to turn. My head started to shake. I am thinking, “Oh please, no more patient bashing. These are the people we make our living off of and this is what is...
by keithbenjamin | Oct 21, 2009 | Blog, Uncategorized
So, it’s now been reported by Vision Monday and picked up by our friends over at Eye Overheard (edit: and now a thread on Optiboard), an example of the seemingly quixotic behavior I mentioned in my last post; our fellow OSI laboratory, Nouveau Vision a small lab in...
by keithbenjamin | Oct 13, 2009 | Blog, Uncategorized
According to Seth Godin… In the 260 weeks from 1966 to 1970, there were only thirteen musical acts responsible for every #1 album on the Billboard charts. He goes on to write… Sometimes, we define a golden age in a market as a time of stability, when one or a few...
by keithbenjamin | Oct 7, 2009 | Blog, Uncategorized
Second pair promotions are always a topic of industry mags and optical self-help literature. So, what could possibly be done that hasn’t already been covered a thousand times? How about a different way of thinking about your second pair promotions? Here’s a simple...
by keithbenjamin | Sep 8, 2009 | Blog, Uncategorized
I wanted to share some feedback with you to not only let you know OpenOptix educational material works but also to let you know your efforts are having a positive impact and are greatly appreciated. Thank you for your contribution to optical education. I am in the...
by keithbenjamin | Jul 14, 2009 | Blog, Uncategorized
Optical Distribution Corp (ODC), distributor of Rodenstock lenses, recently closed its doors, also closing the door on the supply of Rodenstock lenses to the U.S. We are happy to announce however, Rodenstock has signed a deal with Pro Fit Optix to continue U.S....
