Optical Retail Success

Weekly nuggets of handpicked goodness delivered to your inbox—tips, stories, and science helping you focus on getting the most from your optical business and career.

[et_bloom_inline optin_id="optin_12"]

A Startling Truth

Optical Retail Success 98   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   “No one cares how much you know until they know how much you care.”...

We Deleted The OpticianWorks Site

Optical Retail Success 97   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   “The chief task in life is simply this: to identify and separate matters...

Charging For Services

Optical Retail Success 96   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   “A customer is the most important visitor on our premises. He is not...

You’re Gonna Need A Drink

Optical Retail Success 95   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   “When we are no longer able to change a situation, we are challenged to...

The Problem With Opticians

Optical Retail Success 94   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.     Problem Child You’ve heard it before, at least some version of it....

How It’s Made – Lenses and Coatings

Optical Retail Success 93 Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   How It’s Made (Lenses and Coatings)   Only one nugget today, but it should...

Party In The Back

Optical Retail Success 92   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   If you want to improve, be content to be thought foolish and stupid....

Death of An Optical Salesman

Optical Retail Success 91   Formerly Optician Success but still the same tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   The real problem is not...

A Road Less Traveled

Optical Retail Success 90 Formerly Optician Success but still the same tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career. Two roads diverged in a wood, and I—. I...