Optical Retail Success 80
Formerly Optician Success but still the same tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.
They say the only way to predict the future is to create it. With the current state of technology (that so many of us frequently bemoan), each and every one of us has been handed the ability to create the future. We have unprecedented access to people, information, and manufacturing. Right now, you or I can dream of a new concept in eyewear, print a prototype on the desktop, shoot and edit a promo video on our phone, fund the idea on Kickstarter, and in a matter of weeks, have a factory tooled up ready to produce it. You couldn’t dream this stuff twenty years ago. And that’s just one example.
We need to stop thinking about who will solve our problems and instead look in the mirror. Technology keeps moving. If we stand still, it runs us over. Look at the current retail landscape or the myriad of industries that either no longer exist or are shadows of what they once were.
You may delay, but time will not.
Fortunately or unfortunately we are in one of the last industries to be majorly disrupted by dramatic changes in technology. We (still) have the luxury of being able look at around and see what others outside of optical have done successfully or unsuccessfully. We can learn from their examples (or failures) or try something completely different. Whatever you try—it might work or it might not. But we need to do more than complain and hope things would return to the way they were. It’s hard work. It’s scary and seems risky. But you have to ask yourself: is doing something more risky than doing nothing?
How To Develop Mastery, Make Millions, and Be Happy
Not nearly as cheesy as the title might imply, a better title might be:
How To Stop Floundering Like Everyone Else
(spoiler alert: it’s not easy)
Everything popular is wrong. — Oscar Wilde
All About The Benjamin
Today (well yesterday, by the time you get this) is Benjamin Franklin’s 312th birthday. In tribute, here are 17 lessons from the man with the great first name. Interestingly, much of the advice Benjamin Franklin gave nearly 300 years ago echoes that from the previous link.
The Future of Lens Production?
John Seegers interviewed Guido Groet, Chief Commercial Officer and President of Luxexcel Inc. to find out what it is all about. Read the interview to learn about how this technology could shape our future in some exciting ways.
Eyewear And Art Make A Good Pairing
Mark Eisenbrei, owner and optician of Eisenbrei Optical Plaza in Canton, Ohio, recently started the #EyesOnArt initiative which gives local artists a chance to display their work in his boutique.
We are a small business helping other small businesses. We make no profit from the artwork if a customer purchases it. That means that the artist would receive 100 percent of the profit from the sale of their work. The program will continue as long as the artists are willing to share their work with our customers and our optical.
Mark gets no profit, but he gives his customers another reason to visit and spend more time in his store. He has created a way to become a more integral and interesting part of the community, to influence local culture, and build deeper relationships within it.
“It is important that we, a local business, support other growing entrepreneurs in our community. We are working together to support the community and make it a better place.”
Wine pairs nicely with eyewear and art too.
OpticianWorks Video Of The Week: The Nominal Lens Formula - Part 2
Bringin’ sexy back! The second part in our look at the nominal lens formula, a way of looking at and thinking about the basics of lens design. The formula allows us to determine the approximate power of a lens (DL) by understanding the relationship between the lens front base curve (D1) and the curve or curves placed on the back of it (D2). This week we solve for D2 when we have DL and D1.
With Laramy-K OpticianWorks, our goal is to provide better and more accessible education for opticians everywhere, but we’re only able to do it with your support.
You can help keep it going in two ways: Become a paid-member of OpticianWorks.com for access to the best in online optician training.
Or (even better), open a Laramy-K Optical lab account for the very best in independent uncut work and we'll throw in the OpticianWorks memberships for free! Your customers and your staff will thank you!
I hope you enjoyed this edition of Optical Retail Success.
Here’s to your success in this year and beyond.
Thanks for reading and sharing!