Average Is Over

Optician Success 59

 

Weekly nuggets of random goodness, handpicked to complement the OpticianWorks Ultimate Guide to Becoming a Rock Star Optician; tips, stories, and science helping you focus on getting the most from your optician business/career.

 

Average Is Over

The middle-ground is disappearing before our eyes—disappearing to a tiny few who have perfected the art of cheap manufacturing and distribution, leaving you with two choices: flounder in mediocrity or become a leader.

 

Invision A Difference

Average? Invision Optometry doesn’t know the meaning of the word.

 

Generation Next

According to a recent study, in stark contrast to Millennials, Gen Z’ers are more likely to be looking for luxury, customization, and could even be willing to pay for it.

 

Haters Gonna Yelp

The Golden Gate Bridge: It’s a bridge. It’s just a bridge.

Next time you get bad Yelp review, remember these.

 

Why We Should Keep Loving Them Anyway

The world isn’t nice all the time. But, if we can engage with it, challenge it, and try to change it for the better, we could be onto something.

• Forget about yourself for a second.

• Give people the benefit of the doubt more often.

• Keep trying.

I'd love to change the world
But I don't know what to do
So I'll leave it up to you.

—Ten Years After

 

Ocellate

It means "eye-like" as in the spot on a stingray that makes it appear to be looking at you.
As far as I know, there are no words for nose-like or even ear-like.
We're hardwired to be aware of eyes. We want to be seen, we're afraid to be seen, we need to be seen.

The very best way to engage with your customers is for your organization to develop some more eyes. And the empathy to use them. Not to spy on us, but to see us, understand us and treat us the way we want to be treated—like people.

—Seth Godin

 

Become The Best Version of Yourself

Solid, solid advice for Rock Stars.

 

Video of The Week:  And Now For Something Completely Different

Opticians often do hands-on finishing bench work to add special features to an eyeglass lens. Here’s a behind the scenes look at designing, edging and drilling two pair of lenses. Nothing fancy, just something fun for an upcoming test. Optician training should include practical lens finishing instruction. See what you can do to a lens with some basic hand tools, imagination and patience. A good optician should never be afraid to try something new.

Our goal is to provide more accessible and a higher level of education for opticians everywhere. If you like Optician Success and the weekly video training, and would like to support our effort, please consider becoming a member of OpticianWorks.com for access to even more high-quality optician training. Better yet, open a Laramy-K Optical lab account for the best in independent uncut work and we'll throw in the OpticianWorks memberships for free! Your staff and your customers will thank you!

I hope you enjoyed this issue of Optician Success.

Until next time,

Thanks again for reading!

-Keith