Optician Success 59
Weekly nuggets of random goodness, handpicked to complement the OpticianWorks Ultimate Guide to Becoming a Rock Star Optician; tips, stories, and science helping you focus on getting the most from your optician business/career.
Average Is Over
The middle-ground is disappearing before our eyes—disappearing to a tiny few who have perfected the art of cheap manufacturing and distribution, leaving you with two choices: flounder in mediocrity or become a leader.
According to a recent study, in stark contrast to Millennials, Gen Z’ers are more likely to be looking for luxury, customization, and could even be willing to pay for it.
Haters Gonna Yelp
The Golden Gate Bridge: It’s a bridge. It’s just a bridge.
Next time you get bad Yelp review, remember these.
Why We Should Keep Loving Them Anyway
The world isn’t nice all the time. But, if we can engage with it, challenge it, and try to change it for the better, we could be onto something.
- Forget about yourself for a second.
- Give people the benefit of the doubt more often.
I'd love to change the world
But I don't know what to do
So I'll leave it up to you.
It means "eye-like" as in the spot on a stingray that makes it appear to be looking at you.
As far as I know, there are no words for
We're hardwired to be aware of eyes. We want to be seen, we're afraid to be seen, we need to be seen.
The very best way to engage with your customers is for your organization to develop some more eyes. And the empathy to use them. Not to spy on us, but to see us, understand us and treat us the way we want to be treated—like people.
Become The Best Version of Yourself
Video of The Week: And Now For Something Completely Different
Opticians often do hands-on finishing bench work to add special features to an eyeglass lens. Here’s a behind the scenes look at designing, edging and drilling two
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I hope you enjoyed this issue of Optician Success.
Until next time,
Thanks again for reading!