Optical Retail Success 78

Formerly Optician Success but still the same tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.


Prophet of Doom

It's 2018. Along with the new year come a whole lot of resolutions to once and for all change things in our lives. It may be to start exercising, or to be more productive, or to read more books. Or perhaps it's to quit smoking or to eat fewer processed foods.

Unfortunately, reality comes quickly. By January 8th, 25% of resolutions will be abandoned. And by the time the year ends, fewer than 10% of those goals will have been maintained to lasting change.So, why are your resolutions doomed? Why doesn't willpower work when it comes to maintaining our resolve for change? It's because we tend to value the pleasures of the present more than future accomplishments.

Here’s the only way to keep your resolutions.



Profit of Success

This is one of the densest and most value-packed articles I've ever read: 23 Smart Ways To Increase Your Confidence, Productivity, and Income.

Among many others, I like #7: Be a giver, not a matcher or a taker.

“Life gives to the givers and takes from the takers .”

— Joe Polish

And #12. Elevate Your Sense For What You Can Contribute (Because if you’re willing to work and learn, you can do masterful things)

“If people knew how hard I worked to get my mastery, it wouldn’t seem so wonderful at all.”
— Michelangelo


Beauty and The Optical Beast

From retailers who are at risk of going bankrupt to those who already have, the bad news for retailers just seems to keep on coming and 2018 looks to be even worse.

So why is it that the beauty sector seems to be posting so much good news? And is there anything we can learn from it? The later is a silly question.


There’s A Fortune Waiting to Be Read

While telepathy sounds like a superpower, reading someone’s mind [a.k.a. empathy] is actually a skill that can be learned. From anticipating the needs of a customer to knowing how to approach your boss, developing an inner intuition about what others value can help you get ahead.

Five Ways To Read Someone’s Mind



New Year, New Look

Check out the new and improved The Optical Vision Site. With Daniel Feldman at the helm, we’re excited to see what they come up with in the new year.



Start The Year RIght: with A Big Bang

Optically-related: Across a myriad of objects, Hubble’s eyes have shown us the Universe as we’ve never seen it before.

Here are 20 of its finest moments.



OpticianWorks Video Of The Week - A Video You Can’t Refuse: The Screw Extractor

This week we get pulled back into the world of hand tools by a member request to discuss the screw extractor tool. When an eyewire closure screw breaks in the frame chassis, the extractor tool can often get the broken piece out. When successful the tool saves both the frame and the day!


I hope you enjoyed 2018’s first edition of Optical Retail Success.  

Here’s to your success in this year and beyond.

Thanks for reading and sharing!


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