Optical Retail Success 81


Formerly Optician Success but still the same tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.


The Customer Is Not Always Right

Counterintuitively (perhaps), if you want the have the best customer service, company leadership should not put the customer first.



No Assurance from Insurance

If you ask most professionals what the main hurdle to their profit is, they will answer "Third Party Payers". So if this is truly the case, why are so many state and national organizations sponsored so heavily by these insurance companies?

I’m with Mark on this one. You hear more complaints about “insurance” plans than anything in the industry, so why are these companies so big? Why do we continue to accept them?

Because we’re made to believe like they’re a necessary evil.

What if instead of relying on the vision plan crutch, you built a kick-ass retail experience that was actually sought out by people? What if you thought of that retail experience—the storefront—as the feeder for your optometric practice instead of the other way around? Might we actually be doing this backward?



All The Difference

This shortest of stories boils down the difference between those who are successful and those who are not, into a single word.



The Best Investment Advice

Where should you consistently invest a portion of that one word? Think of this as your emergency fund and growth portfolio wrapped into one. It could mean far more than you think.


In my whole life, I have known no wise people (over a broad subject matter area) who didn’t read all the time — none. Zero.

— Charlie Munger, Self-made billionaire & Warren Buffett’s longtime business partner



Facebook Zero: The End of Your Business Feed?

Last week Mark Zuckerberg and Facebook announced major changes to Facebook pages that will impact all of us with a business page. Here Mike Stelzner of Social Media Examiner breaks down the news and what it could mean for your page. Our numbers actually went up last week so, it will be interesting to see what happens to post reach over the next few weeks.



Fast Asleep

Are you like millions of others that have difficulty falling asleep at night? This 5-minute practice might not only help you fall asleep faster but could also make your more productive.



The Gap

There's a gap between where you are and where you want to be.

Many gaps, in fact, but imagine just one of them.

That gap--is it fuel? Are you using it like a vacuum, to pull you along, to inspire you to find new methods, to dance with the fear?

Or is it more like a moat, a forbidding space between you and the future?

—Seth Godin


OpticianWorks Video Of The Week: The Nominal Lens Formula - Part 4

Here’s the fourth and final part of our look at the nominal lens formula with the most common question you’ll likely find on an optician exam. For those of you paying attention: Are you wondering what happened to part 3? Wouldn’t you like to know. 😉


Through the OpticianWorks free video lessons, Laramy-K Optical is making every effort to provide better and more accessible education for opticians everywhere, but we’re only able to do it with your support.

You can help keep it going in two ways:

Become a paid member of OpticianWorks.com for access to the best in online optician training (The videos are only a small portion).

Or, even better, open a Laramy-K Optical lab account for the very best in independent uncut work and we'll throw in the OpticianWorks memberships for free! Your customers and your staff will thank you!


I hope you enjoyed this edition of Optical Retail Success.  

Here’s to your success in this year and beyond.

Thanks for reading and sharing!


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