Optical Retail Success 106

Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.  

It’s silly to try to escape other people’s faults. They are inescapable. Just try to escape your own.
—Marcus Aurelius  

Faulty Logic  

It’s so easy to look at online retailers, the competition down the street, our neighbors, or anyone we meet, and immediately zero in on their faults. Consciously or unconsciously, it makes us feel superior (or safe) to point out others’ weaknesses because it takes attention away from our own. So ingrained is this into our human psyche, that we even find faults that aren’t there e.g. Warby Parker is garbage or online eyewear is always made poorly or incorrectly. True or not, these are stories we tell ourselves to make us feel better about our position. Furthermore, once we decide to accept these ideas, our brain plays a neat trick on us know as confirmation bias, whereby we notice—even seek out—and automatically accept any information or opinions that support that idea and then utterly disregard any that do not.  

But, what if we instead chose to recognize the flaw in our wiring and take the much more challenging route of looking for others’ strengths?

Sure we might have to acknowledge our own weaknesses. But, how else can we grow? 

Perception Is Not Reality  

Dealing with people in a retail setting all day can be challenging at times, to say the least. But, remembering to continually ask yourself one question can not only make it easier but make you better at your job. 

It is not that we have a short space of time, but that we waste much of it. —Seneca  

Business vs. Busyness  

Time is our most precious commodity, yet too often we spend it foolishly or out of habit, or without intention.   The internet has opened the door for more people to organize and plan their day than ever before. And we’re bad at it. Because we associate busyness with business with productivity.  

But, busy is not your job. Busy doesn’t get you what you seek.

Busy isn’t the point. Value creation is.    

You only get today once. How will you spend it?  


Sweet Freedom  

While wealth does not equate to success it does equate to freedom. The good news is—as recently demonstrated by a 96-year-old secretary that died and left 8.2 million dollars to charity—with a few a simple habits, wealth is attainable by almost anyone. And while those habits are incredibly difficult for most of us to establish and maintain, the better news is, that you can put those habits on autopilot so they occur without you even having to think about them.   


A lot of people like to fool you and say that you’re not smart if you never went to college, but common sense rules over everything. That’s what I learned from selling crack.
—Snoop Dogg  

There Is No Try  

Starting or thinking about starting your own optical business? Here are 11 things I wish I knew before starting my business.  


Video of The Week:  Sunglasses Lesson Gone Bad

Making a simple pair of polarized sunglasses with a blue flash mirror coating. Sometimes things don't go as planned.   

Free in-office finishing course available at https://opticianworks.com/edge  

Through the OpticianWorks free video lessons, Laramy-K Optical is making every effort to provide better and more accessible education for opticians everywhere, but we’re only able to do it with your support.  

You can help keep it going in two ways:  

Become a paid member of OpticianWorks.com for access to the best in online optician training (The videos are only a small portion).  

Or, even better, open a Laramy-K Optical lab account for the very best in independent uncut work and we'll throw in the OpticianWorks memberships for free! Your customers and your staff will thank you!  

I hope you enjoyed this edition of Optical Retail Success.    

Here’s to your success in this year and beyond.  

Thanks for reading and sharing!