Optician Success 39

Thank You!

I’d like to start by thanking you for subscribing to our new YouTube channel. You’ve raised our subscription numbers high enough to qualify for a super-fancy, custom URL, which is now: https://www.youtube.com/c/laramykoptical

If you haven’t subscribed yet, what are you waiting for? All the cool kids already have.

There’s a little something special in this week’s episode. More about that below. Make sure you check it out.


Should You Be In the Luxury Business?

Luxury isn't a brand. It’s not even a price point.  It’s a mindset. People buy luxury not because of quality, value, or features, but because of how it makes them feel. It’s about the experience.

Internet and big box purchases are purely transactional, no emotion, just an exchange of money for goods. As technology improves and the barriers are broken down, that transaction becomes easier and easier. Which is why it’s only a matter of time before independent retailers have all but lost the mass market. To succeed, you need to shift focus from “the thing”, to the experience that both you and the eyewear will deliver.

We tend to get caught up in the details, the options, the features, the technology, and the pricing, But, delivering happiness, joy, pleasure and excitement is what a being Rock Star Optician is all about.

The Science Behind The Right Customer Experience

Customers are swayed by how they feel when they buy just as much as they are by the actual product.


This Is Your Brain On Blue Light

Blue light and your brain; It’s not all bad.


Is it a trend or is it trendy?

At the intersection of fashion and technology, it could be useful to know the difference.


Aren’t we all...

In need of a confidence boost? Start by recognizing we’re all muttonheads, even the greatest among us.


Video Training Of The Week

Can you use Prentice’s Formula to solve a crime? Do you have what it takes to be a forensic optician? Find out this week, on Forensic Optician CSI (FOCSI). Next week: Did a North Korean archer meddle with Olympic medals? Only the forensic optician knows for sure.

Thanks again for reading! I hope you enjoyed this issue of Optician Success. If so, don’t forget to subscribe to our YouTube channel and tell a friend. Also, don’t be afraid to drop me a note and let me know how we’re doing.

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