Optical Retail Success 102


Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.



I’m writing a guide to Killing It on Instagram for Optical Retail—as someone who is just getting started on Instagram (me). So, how then am I writing a guide to killing it? By looking at those who are doing it, of course. I also know a thing or two about other social channels and a wee bit about marketing.

I wanted to have the guide ready for you this week. Unfortunately, it’s not quite finished. And since next week is the week of the 4th and you’ll be too busy burning your fingers (hopefully not your eyes) to open my email, you may have to wait two weeks.

In the meantime, if you have an Instagram account (of course you do), find us at @laramykoptical. If you have an Instagram business account and want us to follow you back send me a DM and we can learn how to kill it together!

Of course, if you’re already killing it and would like to share some tips, drop me an email. I’d love to include them in the next edition as well!

I do have some fun ideas in the works that you may want to be a part of, so head on over to Instagram and get on the laramykoptical train, so you don’t miss out.




The Vision Council has released an online progressive lens identifier tool.



Video of The Week:  Vertical and Horizontal Decentration - Working with OC Heights

Three examples of calculating decentration for simple monocular PDs, including OC height and how it’s applied in a manual blocker. 


Free in-office finishing course available at https://opticianworks.com/edge



Through the OpticianWorks free video lessons, Laramy-K Optical is making every effort to provide better and more accessible education for opticians everywhere, but we’re only able to do it with your support.

You can help keep it going in two ways: 

Become a paid-member of OpticianWorks.com for access to the best in online optician training (The videos are only a small portion).

Or, even better, open a Laramy-K Optical lab account for the very best in independent uncut work and we'll throw in the OpticianWorks memberships for free! Your customers and your staff will thank you!


I hope you enjoyed this edition of Optical Retail Success.  

Here’s to your success in this year and beyond.

Thanks for reading and sharing!