Optical Retail Success 112

Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.


"My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style"
—Maya Angelou


Labor Daze

Learning something, really learning something is hard. You may think that you just have to put in a few hours of work here and there to do the trick. But honestly, it requires much more. It requires time, effort, struggle, and even pain.


Our age is the age of happiness. Everybody wants to be happy and comfortable all the time and as soon as we are not, we run as fast as we can for some comfort, be it in food or in scrolling down Instagram for a while. The pursuit of happiness is illusory. There is more fulfilment in mastery.

Do something that makes you proud, not something that makes you comfortable.


This is the very reason OpticianWorks is not built for or sold as the quick, easy path to passing the ABO (NOCE), even though, sadly, that is what many students use it for. John had the foresight when he first began developing the program, years ago, to make it into something more. He imagined a program that was designed to make you think, to make you ask questions and understand the why, and to go beyond even the material in the courses. Because passing an ABO exam doesn’t make you a good optician. In fact, it doesn’t even make you a qualified optician. Yes, it’s a step and even an accomplishment. But, learning something, really learning something is hard—harder than passing the ABO.


Hobbled Masses

Smartphones can hobble us. They connect us and do it with persistence, drip by drip. But they also push us to make everything fit on a very small screen for a very short time.

Teaching complicated ideas to people on a phone is like trying to teach geography to a bunch of sugared-up kids who just had a triple espresso, while they are standing on one foot being bitten by a swarm of mosquitos.

There could be a direct correlation between smartphone usage and underinformed mass behavior.

Sometimes it’s worth opening up a laptop and slowing down just a bit.

Yes, opening up a laptop might count as slowing down a bit

—Seth Godin



Love The Job You Hate

An average person spends 90,000 hours at work over a lifetime. That’s 1/3rd of your life, which doesn’t even include working extra hours or thinking about work. Do you really want to resign that much of your life to misery or even apathy? It turns out you have a choice.

Sing it with me:

If you can’t be in the job you love, honey...



The Hiring Code 

These 5 tests used to determine if a programmer is the right fit for a startup will give you some great ideas—beyond standard interview questions—to determine if your next potential hire is the right fit for your office or store.



School’s Out

The idea that a degree is required for success in life is a relic of the past. For most jobs, there is simply more value in time spent doing and creating rather than schooling. Now, at least 15 top employers have said they no longer require applicants to have a college degree, including Google, Apple, IBM and Ernst & Young.



We Blue It?


A couple of weeks ago I suggested you be careful what you believe and tell your customers about the “dangers” of blue light. 

Among people that tend to dig deeper than the headlines (not me, I’m as big of an info-slut as the next guy), it is commonly believed that the only likely harm caused by blue light from our screens involves sleep and circadian rhythm disruption. It turns out, that might not even be true. 




If you’re the type of person that doesn’t mind getting under the hood of your website and geeking out a bit, here’s a literal goldmine of modern SEO (search engine optimization) nuggets you can start to put to work right now, to drive more traffic to your site.  There’s a lot here. In fact, it might be easy to get overwhelmed. If you want to dig in, I suggest approaching it as an ongoing project, setting aside some time to do a little each week.

But wait, here’s the comprehensive guide to local SEO. 

Enough for you to the become the SEOverlord of your market.



Video of The Week:  Convert a Multifocal Prescription to a Single Vision Intermediate

This week we cover the steps of converting a distance eyeglass prescription with a given add power to a single vision intermediate pair, ideal for computer use or office work.



Through the OpticianWorks free video lessons, Laramy-K Optical is making every effort to provide better and more accessible education for opticians everywhere, but we’re only able to do it with your support.

You can help keep it going in two ways:

Become a paid-member of OpticianWorks.com for access to the best in online optician training (The videos are only a small portion).

Or, even better, open a Laramy-K Optical lab account for the very best in independent uncut work and we'll throw in the OpticianWorks memberships for free! Your customers and your staff will thank you!


I hope you enjoyed this edition of Optical Retail Success.  

Here’s to your success in this year and beyond.

Thanks for reading and sharing!