Optician Success 58
Weekly nuggets of random goodness,
“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.”
― Theodore Roosevelt
3 Optical Lessons From The Retail Apocalypse
Perhaps as many as 4,000 brick-and-mortar stores have closed in the United States since last year, creating what some are calling a “retail apocalypse.” This would-be industry-wide meltdown can teach other, still operating, retailers at least three lessons about growth and investment.
Why Are Stores Closing?
The retail chains that are suffering, going
In fact, the key problem for many of these chains, including Payless ShoeSource, RadioShack, Rue21, and The Limited, is how those companies chose to invest in three key areas:
EMPLOYEE WAGES AND TRAINING
For big business AND for you, this means: Invest in your people!
People are the differentiator between local and online.
As numerous studies show, high turnover means that people are not going to be very competent at their jobs because they aren’t there long enough to learn from experience. This leaves under-skilled,
If I have to choose between a poorly trained optician (sidebar: poorly trained has absolutely nothing to do with licensing—see the referenced articles below.) that feels it’s a therapeutic requirement to bemoan his work and customers on Facebook vs. ordering 5 pairs of eyeglasses for home try-on from the convenience of my couch, I’ll bet you can guess which will win.
Don’t make this mistake...
One Behavior That Separates The Successful From The Average
Most people only do what they are asked, doing only the minimum requirement. They need specific instructions on most things they do.
This article details one of my favorite parables. You may have read it before. But I challenge you to really pause and reflect: Which son are you in the story?
4 Keys To Learning Anything
Success in any endeavor requires the desire and ability to continually learn. Of
It Grows On You
Coincidentally, there also happens to be one trait that separates those that can learn and adapt from those that struggle to do the same. Do you have a fixed mindset or a growth mindset?
Video of The Week: Solving an ABO Prism Test Prep Question Step-By-Step
Walk through a “brain-teaser” prism question. We take a real world prescription and pair of glasses and create an error in the as worn position. Solving for the final correct answer is a multi-step process that requires some time, patience and visualization skills. If you can figure out a question like this you can handle anything the ABO might throw at you.
Our goal is to provide more accessible and a higher level of education for opticians everywhere. If you like Optician Success and the weekly video training, and would like to support our effort, please consider becoming a member of OpticianWorks.com for access to even more high-quality optician training. Better yet, open a Laramy-K Optical lab account for the best in independent uncut work and we'll throw in the OpticianWorks memberships for free! Your staff and your customers will thank you!
I hope you enjoyed this issue of Optician Success.
Until next time,
Thanks again for reading!