Optical Retail Success 98


Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.


Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race.
—Calvin Coolidge


I only have a few nuggets for you this week as I am writing from the beach, (mostly putting up with the rain from Alberto) and traveling tomorrow.


Make sure you check out this weeks video. I’m hoping you’ll find it entertaining, if nothing else.


Overwhelming Success

With the myriad of choices in lenses materials, treatments, and coatings eyewear consumers already face, when it comes to frame selection is less more?

Reduced selection is likely to become an increasingly important part of the retail sector too as consumers continue to choose to shop with specialists and direct-to-consumer brands who in some cases have nothing more to sell than a single product with a number of variations. This combination of simplicity and the suggestion of quality are proving intoxicating to shoppers. 



5 Keys To Wealth

Unless your willing to question your current reality, there’s no way you’re going to change it.

True wealth is not just having success, but health, happiness and all the intangible things you can’t assign a monetary value to.



Hidden Lessons 

Important life and management lessons can be found in the movie, Hidden FIgures.

A movie we all should see as human beings, because it touches on courage and greatness in the face of adversity, Hidden Figures reminds us of the impact that exclusion and prejudice can have on the advancement of humanity. You should see it and experience it from that perspective.

But if you manage people, you should watch it a second time and pay close attention to the unique lessons it contains for leaders. 


12 Simple Ways to Get More From Your Brain and Your Life


...not necessarily easy, but simple.



Video of The Week:  The Edge

The Edge (2018) - John Wick Seegers is an unassuming opticianry instructor by day, but lives another life as a member of a covert special ops (opticians) team. Things go awry when John discovers mission details critical to the future of the team have been mysteriously hidden away. With less than 20 minutes before the deadline, can John complete the mission and save the team before it’s too late? Winner of the Edgiest Film of the Year Award from the Academy of Opticianry Arts (Starring: John Seegers, Directed by: Keith Benjamin) 


Although, we may already have more video content to create than we can finish before we die, send me an email and let me know if there is anything you’d like to see us cover in the next Video of The Week.


Through the OpticianWorks free video lessons, Laramy-K Optical is making every effort to provide better and more accessible education for opticians everywhere, but we’re only able to do it with your support.

You can help keep it going in two ways:

Become a paid-member of OpticianWorks.com for access to the best in online optician training (The videos are only a small portion).

Or, even better, open a Laramy-K Optical lab account for the very best in independent uncut work and we'll throw in the OpticianWorks memberships for free! Your customers and your staff will thank you!


I hope you enjoyed this edition of Optical Retail Success.  

Here’s to your success in this year and beyond.

Thanks for reading and sharing!