Optical Retail Success 86
Formerly Optician Success but still the same tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.
We Don’t Need No Education (What are you an idiot?)
Last week, I promised to tell you how opticians can rise from the depths of O’dom
Someone asked a week or so
But, even before the Internet was what it is today, I’m here to tell you that the most valuable education I received in my life, both personally and professionally, was in fact free. And I’m not even referring to those ever-important life lessons. I’m referring to free education obtained through books, borrowed equipment, and people already in the field, that enabled me to change careers three times and make six figures in two of them (still working on the third;). It certainly wasn’t free in terms of time, sacrifice, and commitment. But, it required nothing more (or less) than an insatiable desire to learn and the willingness to seek out and use every resource I had at my disposal. Ok, a few resources cost me some money, but we’re not talking about college degree money.
My point here is that the value of an education has less to with what you pay for it and more to do with
Thanks A Million
Handwritten letters and notes are read because they are so unique in this day and age. The temptation to automate mailings, recall notices, and every business process, is saving you time, but is it costing you money?
But what if your handwriting is so bad your customers wouldn’t be able to decipher it anyway? Here are some other options.
Smell It, Now Take It
Of the reasons people still choose to shop brick and mortar over online, 62% say, “so I can see, touch, and try things”, while 49% say, “so I can take it home immediately.” Now, tell me again why you don’t have in-office finishing?
Thief Of Happiness
The average person has 60,000 thoughts per day, according to the Cleveland Clinic. Of those thoughts: 95% repeat each day and, on average, 80% of those are negative. Making a habit of asking yourself one simple question could help change that.
If I Owned A Jewelry Store
It would be extraordinarily different. Some great takeaways here for those interested in optical retail success. That wouldn’t be you, would it?
OpticianWorks Video Of The Week: Identifying Lens Materials
Ever wonder how to identify a lens material with nothing but the lens in front of you? John’s here to teach you how.
Through the OpticianWorks free video lessons, Laramy-K Optical is making every effort to provide better and more accessible education for opticians everywhere, but we’re only able to do it with your support.
You can help keep it going in two ways:
Become a paid member of OpticianWorks.com for access to the best in online optician training (The videos are only a small portion).
Or, even better, open a Laramy-K Optical lab account for the very best in independent uncut work and we'll throw in the OpticianWorks memberships for free! Your customers and your staff will thank you!
I hope you enjoyed this edition of Optical Retail Success.
Here’s to your success in this year and beyond.
Thanks for reading and sharing!