Optician Success 71


Weekly nuggets of random goodness, hand-picked to complement the OpticianWorks Ultimate Guide to Becoming a Rock Star Optician; tips, stories, and science helping you focus on getting the most from your optician business/career.


The only thing that interferes with my learning is my education.

—Albert Einstein


School’s Out

If you are feeling low because you don’t have a college degree, stop.

If you are considering going back to school—unless your goal is to be a doctor or an engineer— you should strongly reconsider.

Our education system is outdated; designed a hundred years ago, when the ability to follow directions and memorize information was valued in workers over all else. Knowledge and information no longer equal power. We literally carry all of it around in our pockets. Instead, infinitely more valuable is the ability to find creative ways to solve problems with it.

We no longer live in the age of standardization. We live in the age of customization. We need people who can think for themselves with the ability to create, teach, and problem-solve. Fortunately, your options to do so are unlimited. Chances are better than good, that you could do far more with the money and time that you would spend on a formal education by investing in yourself and your own experiences. Start educating yourself and do stuff. Try new things. Learn from your failures and the failures of others. Most importantly, never stop.


When you stop learning, you start dying.

—Albert Einstein


The value of a college degree continues to be reexamined. Companies are putting more focus on hiring candidates with real-world experiences. More affordable alternatives to college are now available and the internet has allowed anyone to “get educated” from the comfort of their own home. So, is a college degree worth it?


Meet the Retail Worker of the Future: Cool, Charismatic, and Better Paid

If Josh were an optician, he’d be a Rock Star.


Breakfast At Tiffany’s

You can now actually eat breakfast at Tiffany’s. It’s all about the experience


All You Need Is Love

Marketing can become wildly effective when you have the ability to take into account the context of individual customer emotions, patterns, and experiences instead of following some lock-step program you read about in a blog post.

We need to strip away the fossilized layers of crap we have accumulated over the truth that is pulsating underneath. It is this: People want to be acknowledged … and loved … more than anything. The vast technological opportunities at our doorstep are the way we can scale love.



Video Of The Week -  Soft Jaw, Round Nose, Yella-Bellied...

Not an insult (well, all but the last part) just one of the most versatile tools in an optician’s arsenal: the soft jaw round nose plier. Learn more about the wildest tool West of the Mississippi, as we continue our series on optician hand tools.



Don’t forget, our goal is to provide a more accessible and higher level of education for opticians everywhere. If you like Optician Success and our free weekly videos—and haven’t done so yet—please consider showing your support by becoming a member of OpticianWorks.com which includes access to even more high-quality optician training. Or, better yet, open a Laramy-K Optical lab account for the best in truly independent uncut work and we'll throw in OpticianWorks memberships for your entire office for free.


I hope you enjoyed this issue of Optician Success.

Until next time,

Thanks for reading and sharing!



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