With all the forces working against independent optical practitioners, innovation is the key to not only success, but survival. This WebMD spot highlights a doctor who has taken an entirely new approach to his practice and in doing so has created a better life for both himself and his patients. For $2000 a year, patients of Dr. Robert Weiss have total access to his medical expertise, any time, day or night. Think of the implications for quality of care and preventative medicine. ...Sign me up!