Apple Tea - Photo credit: kimbe via FlickrA fascinating account of an unintended purchase

While much of this story makes me squirm in my chair, reminding me of tactics used by timeshare sales weasels, there are some valuable takeaways here. First of all, I’m not entirely convinced the Turkish rug salesmen’s gestures were not somewhat genuine; then again that could just my naiveté or wishful thinking. In any case, there is definitely something to be said for putting the interests of your customer ahead of the sale, for freely offering something of value, for trying to establish a rapport or even a relationship before selling your goods or services, particularly if your motives are genuine. Even if you don’t make an immediate sale, good will and a pleasant experience go a long way toward building future business and positive word of mouth.

Thanks Guy Kawasaki

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