Ernst Erb and other trendsetting dispensers discuss with Vision Care Product News cutting edge eyewear and its presentation to customers. I love Ernst’s use technolgy to encourage word-of-mouth marketing:
I use window displays and our customers to spread the word about us. We spend lots of time with each customer, using digital photography to show them pictures of themselves in up to six new styles on a big flatscreen TV screen. We can even e-mail the pictures to family or friends if they want their opinion, too. If they are impressed, they tell others to come see us.
Full discosure: Ernst Erb is a customer of Laramy-K Optical Laboratory