Optical Retail Success 169


Tasty nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your life and optical retail business/career.


Blessings and burdens are not mutually exclusive.
― Ryan Holiday


Buckle Up Buttercup

Now that the coronavirus retail shutdowns are lifting, retailers across the country are breathing a sigh of relief. Hoping that the worst is over, retailers are encouraged that business will recover, maybe not in the third quarter, but that it will start to turn around by the fourth.

Denial is not just a river in Egypt. 

With coronavirus numbers skyrocketing across the country, record numbers of unemployed and retail closures, stimulus payments coming to end, the massive shift to ecommerce, and the economic piper yet to be paid for all that has happened thus far in 2020, there is more than ample reason to believe the worst is yet to come. 

As retailers try to adjust to the post-pandemic world, government policies during the forced months’ long retail shutdown have tipped the scales mightily in the favor of retailers operating in the essential space and away from non-essential retailers.

IHL Group’s founder and president Greg Buzek said, “the pandemic has produced one of the greatest wealth transfers” in the history of retail. 

“Walmart, Costco, Target, and others were allowed to be open and sell clothing, sporting goods, crafts, education materials, and every other product in most regions while the small business was forced to shut down. Sadly, many are not going to survive,” Buzek writes

The following suggestion should strike a familiar chord with Optical Retail Success readers. 

Given where retail is today and where it is going over the next five years, Katie Thomas, leader of the Global Consumer Institute at Kearney, says it’s time for retailers to get bold rather than retreat in the face of so many seemingly insurmountable challenges.

In the face of so much retail disruption, there is a human tendency to retreat to the middle in order to moderate risk. But that is the very last place any retailer that hopes to survive can afford to be.

“A retailer erodes any sense of who they really are by trying to be everything to everyone,” Thomas concludes. That calls on retailers to find their unique niche and stay out of the mainstream. “It all comes back to the customers, the loyal customers.”

That and, as I wrote about last week, look to diversify your income streams to the maximum extent possible. 

2020 Has Been Miserable for Retailers, But It’s Going to Get Worse


SARS (S)He Blows

We’re finally getting a good picture of how the SARS-COV2 virus is spread. 

TL;DR: Close personal contact for extended periods of time, particularly indoors, is the biggest risk factor. Singing, talking loudly, and of course coughing and sneezing amplify that risk. Good ventilation is important. Surface contaminants are less of a concern. Masks are highly effective when worn by all individuals in close proximity of one another not because they filter the virus, but because they keep us from spitting on each other (and in the air). Distance and other physical barriers such as plexiglas are also effective. 

Next week in the OpticianWorks video of the week, we’ll be taking a look at some products that can help minimize your risk of spreading the virus.. 


Don’t Spread on Me

Two hairstylists in Missouri, served 140 clients while COVID-19 positive. All were tested and not a single customer contracted the virus. 

Why? Perhaps it has something to do with the fact that BOTH customers AND hairdressers wore masks during their appointments.

TL;DR: Wear your damn mask! 


Seeing Red

Can staring at a red light for a few minutes each day reverse the effects of aging on your eyes and improve declining eyesight? Maybe.


That’s No Moon

How many moons do you think are in our solar system and why does your answer matter?



OpticianWorks Video of the Week: Masks and Lens Fogging

Can lens venting help with eyeglasses fogging caused by face masks? Let's drill some holes and find out.


Through the OpticianWorks free videos, Laramy-K Optical is making every effort to provide better and more accessible (and yes, even free) education for opticians everywhere, but we’re only able to do it with your support.  

You can help keep it going in two ways: 

Become a paid-member of OpticianWorks.com for access to the best in online optician training (The videos are only a small portion). 

Or, even better, open a Laramy-K Optical lab account for the very best in independent lab work and we'll throw in the OpticianWorks memberships for your entire staff for free! Your customers and your staff will thank you!


I hope you enjoyed this edition of Optical Retail Success. Please share with anyone you think might benefit from it. If someone shared it with you and you would like to receive future updates, join over 15,000 optical professionals and sign up here. https://www.laramyk.com/optical-retail-success/ 

Until next time, stay safe, be strong, and don’t forget to love one another.