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I stopped in at a local OD's office today. Last month she ran a "cash for clunkers" promotion. She offered $100.00 off a new pair of glasses for patients that brought in an old pair to be donated to the Lion's Club. Today she reported her promotion resulted in a 41%...

So, it’s now been reported by Vision Monday and picked up by our friends over at Eye Overheard (edit: and now a thread on Optiboard), an example of the seemingly quixotic behavior I mentioned in my last post; our fellow OSI laboratory, Nouveau Vision a small lab in...

According to Seth Godin… In the 260 weeks from 1966 to 1970, there were only thirteen musical acts responsible for every #1 album on the Billboard charts. He goes on to write… Sometimes, we define a golden age in a market as a time of stability, when one or a few...

Second pair promotions are always a topic of industry mags and optical self-help literature. So, what could possibly be done that hasn’t already been covered a thousand times? How about a different way of thinking about your second pair promotions? Here’s a simple...

The first official "complete" version of the OpenOptix ABO Study guide is now available. OpenOptix ABO Study Guide Many thanks to everyone that has helped with this project so far! While the guide is complete now, in the sense there is information under each section,...

Salaries, opportunities, and respect all seem to be trending downward. Thanks to a number of contributing factors, the value of an optician is on the decline. So, what does the future of opticianry hold and what can opticians do about it? There are obviously no easy...

I know this is old news by now, but since I have been chronicling Essilor acquisitions, here it is... Essilor has agreed to buy Signet Armorlite, a U.S. manufacturer of opthalmic lenses with revenues of more than $130 million. Essilor did not disclose how much it paid...

On the heels of the recent purchase of independent stand-out Collard Rose, the collective grows stronger larger with the acquisition of one of the largest independent optical laboratory remaining in the U.S., as well as two other sizeable independent labs. Reliable...