by Keith Benjamin | May 21, 2008 | Blog, Uncategorized
…Yourself, and People in General Sonia Simone is an expert in improving customer relations through effective communication. She writes a blog called Remarkable Communication. Recently, she posted 50 Things Your Customers Wish You Knew. These 50 things capture the...
by Keith Benjamin | May 20, 2008 | Blog, Uncategorized
Recently on optiboard, a poster suggested her optical was treating customers too nicely, postulating that by being nice (or overly so), her customers would come to expect being treated kindly, take advantage of such treatment, and show no appreciation. As a...
by Keith Benjamin | May 9, 2008 | Blog, Uncategorized
When most people think of branding, they think of corporate logos and high dollar ad campaigns designed to do little other than sear images into your brain, in the hopes of influencing future purchase decisions; a practice largely impractical (and frankly ineffective)...
by Keith Benjamin | Apr 24, 2008 | Blog, Uncategorized
Drivewear has a cool new testimonials page with a super-slick interface and some great stories from fishermen, truckers, golfers, dog sledders, and more.
by Keith Benjamin | Apr 15, 2008 | Blog, Uncategorized
What happens when you offer something real for free? People ignore it, even scoff at it. That is, until they understand its value. Then you may end up with a kind of loyalty money can’t buy. And of course, the more you give, the more you get. [youtube vr3x_RRJdd4]...
by Keith Benjamin | Mar 17, 2008 | Blog, Uncategorized
I watched a fascinating program over the weekend on the Discovery Channel about the power of the brain in extreme situations. One of the topics covered was harnessing the power of dreams. It seems when we dream, the brain's logic center is turned off, keeping us from...
