Opticians Are A Luxury

Optical Retail Success 137   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   I’d love to change the world But I don't know what to do So, I’ll leave...

Specs Appeal

Optical Retail Success 136   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   You have to be odd to be number one. —Dr Seuss   Specs Appeal...

Opticians as Marketers?

Optical Retail Success 135   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   The reasonable man adapts himself to the world: the unreasonable one...

The Optics of Loyalty

Optical Retail Success 132   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.     Comparing the best example from our tribe with the worst one from...

Fear Or Hope for the Future?

Optical Retail Success 130   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   If you get up in the morning and think the future is going to be better,...