Reinventing Retail

Optician Success 51   In life, it doesn’t matter what happens to you or where you came from. It matters what you do with what happens and what you’ve been given. And the only way you’ll do something spectacular is by using it all to your advantage. -Ryan Holiday  ...

People DO Care About More Than Price

Optician Success 50 “People Only Care About Price” I get it. People continually coming into your store to get measurements or frame information only to go buy their eyewear online can be frustrating and lead you think that the only thing people care about is...

Toxic People And Warby Parker

Optician Success 48 “Choose not to be harmed—and you won’t feel harmed. Don’t feel harmed—and you haven’t been.”  - Marcus Aurelius How To Deal With Toxic People At Work My wife, a teacher, often hears the excuse, “But, he made me do it.” to which she responds, “No...

Life Is Pain Highness

Optician Success 48   “The pain is a kind of challenge your mind presents — will you learn how to focus and move past boredom, or like a child will you succumb to the need for immediate pleasure and distraction?” — Robert Greene   Nobody Likes To Feel Pain Why would...

Are You Really Passionate About Optical?

Optician Success 47   The reason it's difficult to learn something new is that it will change you into someone who disagrees with the person you used to be. And we're not organized for that. The filter bubble and our lack of curiosity about the unknown are forms of...

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