Blog
Napolean Says… Vote For Laramy-K
Through August 15, Vision Monday is accepting your votes for LabTalk's 2014 Optical Laboratory Website of the Year. We're hoping you'll consider voting for us 'cause we have a sweet bike and we're like the only kids at school with a mustache, not to mention our...
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The Mom and Pop Business Meme Must Die
A Great Idea to Take Your Optical Viral
Chances are you are struggling to get much traction with your social media efforts. Many ECPs are getting involved in social media, but it seems the overwhelming majority are still having a hard time figuring out how to best utilize it. You do have social media...
read moreScrewing Up: Your Chance To Shine
I recently came across this post on Google+. Shocking service from an optician who has just sent me an email saying please don't post negative things about us as it drives small businesses to the wall... then please get your act together and start delivering what you...
read moreComplaints Are a Gift
OpticianWorks.com
Our friend John Seegers has taken his education site for opticians to another level. With a site redesign, added content, videos, and more, eye care providers owe it to themselves to pay opticianworks.com a visit. Here's a sample video from John's...
read moreWhy Kiss the Feet of the People Who Kick You?
...when you can be anything that you want to. Our new anthem. :)...
read moreNo-Shows
How do you handle no-shows? Dr. Neil Gailmard, editor of Optometric Management’s Tip of the Week points out this seemingly innocuous policy decision is a window to the core of your customer service philosophy. Do you let them slide? Do you give them stern warnings?...
read moreSpreading the Word
Nothing is more powerful in growing your business than word of mouth. So, after you’ve knocked your customers’ socks off with your unforgettable brand of customer service, give them a couple of gift certificates (for your store, of course) to be shared only with...
read moreCash for Clunkers
I stopped in at a local OD's office today. Last month she ran a "cash for clunkers" promotion. She offered $100.00 off a new pair of glasses for patients that brought in an old pair to be donated to the Lion's Club. Today she reported her promotion resulted in a 41%...
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