Blog

Seth Godin recently wrote a short piece on producers and consumers. In it he noted, In the short run, it's more fun to be a consumer. It sure seems like consumers have power. The customer is always right, of course. The consumer can walk away and shop somewhere else....

Chances are you are struggling to get much traction with your social media efforts. Many ECPs are getting involved in social media, but it seems the overwhelming majority are still having a hard time figuring out how to best utilize it. You do have social media...

I recently came across this post on Google+. Shocking service from an optician who has just sent me an email saying please don't post negative things about us as it drives small businesses to the wall... then please get your act together and start delivering what you...

Not long ago, an optician customer began to notice a consistent problem with prism in our freeform product. The deviations were only around a two to three degrees and maybe .25 diopters. His patients hadn't noticed, but the fact that he was seeing the problem only in...

Our friend John Seegers has taken his education site for opticians to another level. With a site redesign, added content, videos, and more, eye care providers owe it to themselves to pay opticianworks.com a visit. Here's a sample video from John's...

...when you can be anything that you want to. Our new anthem. 🙂 Enjoy...