Blog

The Mom and Pop Business Meme Must Die

I’m sure you’ve seen it. It’s spread across Facebook and the rest of the internet like a plague. Every time I see it angers me. And it astounds me to see the people that perpetuate it. When you buy from a small "mom and pop" business, you are not helping a CEO buy a...

read more

A Great Idea to Take Your Optical Viral

Chances are you are struggling to get much traction with your social media efforts. Many ECPs are getting involved in social media, but it seems the overwhelming majority are still having a hard time figuring out how to best utilize it. You do have social media...

read more

Screwing Up: Your Chance To Shine

I recently came across this post on Google+. Shocking service from an optician who has just sent me an email saying please don't post negative things about us as it drives small businesses to the wall... then please get your act together and start delivering what you...

read more

Complaints Are a Gift

Not long ago, an optician customer began to notice a consistent problem with prism in our freeform product. The deviations were only around a two to three degrees and maybe .25 diopters. His patients hadn't noticed, but the fact that he was seeing the problem only in...

read more

OpticianWorks.com

Our friend John Seegers has taken his education site for opticians to another level. With a site redesign, added content, videos, and more, eye care providers owe it to themselves to pay opticianworks.com a visit. Here's a sample video from John's...

read more

No-Shows

How do you handle no-shows? Dr. Neil Gailmard, editor of Optometric Management’s Tip of the Week points out this seemingly innocuous policy decision is a window to the core of your customer service philosophy. Do you let them slide? Do you give them stern warnings?...

read more

Spreading the Word

Nothing is more powerful in growing your business than word of mouth. So, after you’ve knocked your customers’ socks off with your unforgettable brand of customer service, give them a couple of gift certificates (for your store, of course) to be shared only with...

read more

Cash for Clunkers

I stopped in at a local OD's office today. Last month she ran a "cash for clunkers" promotion. She offered $100.00 off a new pair of glasses for patients that brought in an old pair to be donated to the Lion's Club. Today she reported her promotion resulted in a 41%...

read more

Don't Miss Out!

Sign up for Optician Success Weekly. Become the best optician you can be with weekly content; tips, stories, and science to help you focus on getting the most from your optical business and career delivered to your inbox.

You have Successfully Subscribed!