A Great Idea to Take Your Optical Viral

Chances are you are struggling to get much traction with your social media efforts. Many ECPs are getting involved in social media, but it seems the overwhelming majority are still having a hard time figuring out how to best utilize it. You do have social media...

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Screwing Up: Your Chance To Shine

I recently came across this post on Google+. Shocking service from an optician who has just sent me an email saying please don't post negative things about us as it drives small businesses to the wall... then please get your act together and start delivering what you...

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Complaints Are a Gift

Not long ago, an optician customer began to notice a consistent problem with prism in our freeform product. The deviations were only around a two to three degrees and maybe .25 diopters. His patients hadn't noticed, but the fact that he was seeing the problem only in...

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Our friend John Seegers has taken his education site for opticians to another level. With a site redesign, added content, videos, and more, eye care providers owe it to themselves to pay a visit. Here's a sample video from John's...

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Free Facebook for Small Biz Webinar

Interested in using Facebook to connect with your customers and community to help drive your business? John Jantch of Duct Tape Marketing is hosting a free live webinar on Jan 21, 2010 to help you do just that. Everyone knows Facebook has become a powerful business...

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How do you handle no-shows? Dr. Neil Gailmard, editor of Optometric Management’s Tip of the Week points out this seemingly innocuous policy decision is a window to the core of your customer service philosophy. Do you let them slide? Do you give them stern warnings?...

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Spreading the Word

Nothing is more powerful in growing your business than word of mouth. So, after you’ve knocked your customers’ socks off with your unforgettable brand of customer service, give them a couple of gift certificates (for your store, of course) to be shared only with...

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Cash for Clunkers

I stopped in at a local OD's office today. Last month she ran a "cash for clunkers" promotion. She offered $100.00 off a new pair of glasses for patients that brought in an old pair to be donated to the Lion's Club. Today she reported her promotion resulted in a 41%...

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LKO Going Digital

Excitement is growing as we are finally installing the latest digital surfacing technology from Schnieder, allowing us to produce the newest “freeform” progressives and individualized single vision lenses. In-house production of “freeform” progressives will initially...

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