Resistance is Futile?

On the heels of the announcement of their intention to assimilate acquire Satisloh, Essilor announces the assim acquisition of two more U.S labs; Oregon based Deschutes Optical and Alabama based Optimatrix. With recent VSP acquisitions/venture agreements with...

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How Not to Run Your Optical Practice

I drove an hour yesterday to have my eyes examined by an OMD for whom I have good deal of respect. The OMD has a well-decorated office with beautiful stone work, a 250 gallon tropical fish tank, an extremely courteous and knowledgeable staff, and a nice little...

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The Magnifying Glass Goes Digital

A recent article in the New York Times reports advances in consumer electronics technology are now being used in products that improve the lives of people with macular degeneration, diabetes, and other low vision problems. A new class of handheld digital magnifier,...

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50 Things You Must Know about Your Customers

…Yourself, and People in General Sonia Simone is an expert in improving customer relations through effective communication. She writes a blog called Remarkable Communication. Recently, she posted 50 Things Your Customers Wish You Knew. These 50 things capture the...

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Are You Too Nice to Your Customers?

Recently on optiboard, a poster suggested her optical was treating customers too nicely, postulating that by being nice (or overly so), her customers would come to expect being treated kindly, take advantage of such treatment, and show no appreciation. As a...

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Should You Brand Your Optical?

When most people think of branding, they think of corporate logos and high dollar ad campaigns designed to do little other than sear images into your brain, in the hopes of influencing future purchase decisions; a practice largely impractical (and frankly ineffective)...

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New Product Round-Up

A flurry of new lens products have come available in the last month. Here are a few that may be of interest: X-Cel Optical now offers Trivex product under the brand name Aris. Aris is available in Freedom ID progressive, FSV, SFSV, D-28, and 7x28, in clear,...

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The Value of Free

What happens when you offer something real for free? People ignore it, even scoff at it. That is, until they understand its value. Then you may end up with a kind of loyalty money can’t buy. And of course, the more you give, the more you get.  [youtube vr3x_RRJdd4]...

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Essilor Assimilates 3 More

Essilor of America, a subsidiary of Essilor International, has strengthened its prescription laboratory network in the United States with the acquisition of a majority stake in Empire Optical of California, Inc., located in North Hollywood. A distributor of Varilux(R)...

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