Blog

The Magnifying Glass Goes Digital

A recent article in the New York Times reports advances in consumer electronics technology are now being used in products that improve the lives of people with macular degeneration, diabetes, and other low vision problems. A new class of handheld digital magnifier,...

read more

50 Things You Must Know about Your Customers

…Yourself, and People in General Sonia Simone is an expert in improving customer relations through effective communication. She writes a blog called Remarkable Communication. Recently, she posted 50 Things Your Customers Wish You Knew. These 50 things capture the...

read more

Are You Too Nice to Your Customers?

Recently on optiboard, a poster suggested her optical was treating customers too nicely, postulating that by being nice (or overly so), her customers would come to expect being treated kindly, take advantage of such treatment, and show no appreciation. As a...

read more

Should You Brand Your Optical?

When most people think of branding, they think of corporate logos and high dollar ad campaigns designed to do little other than sear images into your brain, in the hopes of influencing future purchase decisions; a practice largely impractical (and frankly ineffective)...

read more

New Product Round-Up

A flurry of new lens products have come available in the last month. Here are a few that may be of interest: X-Cel Optical now offers Trivex product under the brand name Aris. Aris is available in Freedom ID progressive, FSV, SFSV, D-28, and 7x28, in clear,...

read more

The Value of Free

What happens when you offer something real for free? People ignore it, even scoff at it. That is, until they understand its value. Then you may end up with a kind of loyalty money can’t buy. And of course, the more you give, the more you get.  [youtube vr3x_RRJdd4]...

read more

Essilor Assimilates 3 More

Essilor of America, a subsidiary of Essilor International, has strengthened its prescription laboratory network in the United States with the acquisition of a majority stake in Empire Optical of California, Inc., located in North Hollywood. A distributor of Varilux(R)...

read more

Always Something

For some reason, I hadn't been receiving notifications of your comments. Consequently, some comments didn't actually get posted until now. This somehow seems vaguely familiar. Chalk it up as another reason for the recent server move. My apologies, Cindy and Mike....

read more

If All Your Friends Jumped Off A Bridge

I watched a fascinating program over the weekend on the Discovery Channel about the power of the brain in extreme situations. One of the topics covered was harnessing the power of dreams. It seems when we dream, the brain's logic center is turned off, keeping us from...

read more

Don't Miss Out!

Join Over 10,000 Other Optical Professionals. Become the best optician you can be with weekly content; tips, stories, and science to help you focus on getting the most from your optical business and career delivered to your inbox.

You have Successfully Subscribed!