Blog

Gobble Gobble

Essilor continues to gobble up labs. In addition to the previously reported acquisition of North Carolina labs; Premier Optics and Gold Optical, Essilor's official announcement also reveals the acquisition of GK Optical laboratories of Ft. Wayne and Greenwood,...

read more

Marketing Your Optical on YouTube

[youtube KIceRvSxn18] YouTube can be a fun and effective way to market your optical business, particularly if you are targeting a younger demographic (although the YouTube demographic is getting older every day). Even if your production does not become the next viral...

read more

ECP Mag Misses the Point

ECP Magazine has published in this month’s issue a blog entry I made awhile back regarding my argument for use of the word customer over patient in optical. Paul King, an optician and column writer for ECP thinks I missed the key point which is "caring", when caring...

read more

Attract New Customers by New Year

For many small businesses, including most in the optical industry, the purpose of a website is not to sell, but rather to provide additional avenues whereby customers can find your business. The internet is becoming an increasingly important medium in which to make...

read more

Essilor Acquires Two More

Essilor continues to reduce the number of independent optical labs remaining in the U.S. According to Optical Services International, an organization of independent labs, Essilor has most recently acquired two OSI member labs: Gold Optical in Fayetteville, NC and...

read more

Laramy-K Optical: Website of the Year 2007

Laramy-K Optical received the 2007 Optical Laboratory Website of the Year award this evening at the OLA in Indianapolis. We are proud and honored to be selected by you for providing the most value to ECPs, since the primary goal of laramyk.com is to provide value to...

read more

Gold & Wood Gets Green Nod from Treehugger.com

Intrigued by wooden eyewear frames, the folks at Treehugger.com decided to look at what goes into a pair of luxury Gold & Wood frames. While the trend toward greener products and processes has not yet taken hold in the eyewear industry, Gold & Wood gets a tacit stamp...

read more

Optical’s Marketing Deceptions

Today Seth Godin riffs about marketers that conceal versus marketers that reveal. I think marketers of businesses both small and large, in fact all of us, have been trained to put our best face forward and to conceal our faults. Many take this right up to and even...

read more

Growing Need For Vision Correction

A recent study was conducted by Cynthia Owsley, Ph.D., M.S.P.H., University of Alabama at Birmingham that highlighted the link between uncorrected vision and depression in the elderly. Moreover, the percentage of nursing home residents with vision impairment may be up...

read more

Don't Miss Out!

Join Over 10,000 Other Optical Professionals. Become the best optician you can be with weekly content; tips, stories, and science to help you focus on getting the most from your optical business and career delivered to your inbox.

You have Successfully Subscribed!