Screwless Magnetic Eyewear

After years of working with frustratingly tiny screws, punctured fingertips, and countless unnecessary adjustments, the folks at ZWare have come up with a better way; eyewear with magnetic hinges and nose pieces. Interesting concept and some nice designs. [youtube...

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Gobble Gobble

Essilor continues to gobble up labs. In addition to the previously reported acquisition of North Carolina labs; Premier Optics and Gold Optical, Essilor's official announcement also reveals the acquisition of GK Optical laboratories of Ft. Wayne and Greenwood,...

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Marketing Your Optical on YouTube

[youtube KIceRvSxn18] YouTube can be a fun and effective way to market your optical business, particularly if you are targeting a younger demographic (although the YouTube demographic is getting older every day). Even if your production does not become the next viral...

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ECP Mag Misses the Point

ECP Magazine has published in this month’s issue a blog entry I made awhile back regarding my argument for use of the word customer over patient in optical. Paul King, an optician and column writer for ECP thinks I missed the key point which is "caring", when caring...

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Attract New Customers by New Year

For many small businesses, including most in the optical industry, the purpose of a website is not to sell, but rather to provide additional avenues whereby customers can find your business. The internet is becoming an increasingly important medium in which to make...

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Essilor Acquires Two More

Essilor continues to reduce the number of independent optical labs remaining in the U.S. According to Optical Services International, an organization of independent labs, Essilor has most recently acquired two OSI member labs: Gold Optical in Fayetteville, NC and...

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Laramy-K Optical: Website of the Year 2007

Laramy-K Optical received the 2007 Optical Laboratory Website of the Year award this evening at the OLA in Indianapolis. We are proud and honored to be selected by you for providing the most value to ECPs, since the primary goal of is to provide value to...

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Gold & Wood Gets Green Nod from

Intrigued by wooden eyewear frames, the folks at decided to look at what goes into a pair of luxury Gold & Wood frames. While the trend toward greener products and processes has not yet taken hold in the eyewear industry, Gold & Wood gets a tacit stamp...

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