The optical industry continues to undergo rapid change. While many changes have been exciting, others have been difficult to watch. Even as so many seemed engaged in a race towards the bottom, we can’t help but be excited. Of course, we feel trepidation. As competition becomes more underhanded, industry forces drive away craftsmen and artisans, corporations consolidate and define mediocrity; doing business becomes a challenge. But, these trends also create more opportunity by leaving behind a gap for people that want more, the people that will never be satisfied with average. We want to help you fill the gap and become their destination.
Opportunity in Adversity
