Optical Retail Success

Weekly nuggets of handpicked goodness delivered to your inbox—tips, stories, and science helping you focus on getting the most from your optical business and career.

Patients Are Not A Virtue

Optical Retail Success 100   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   If you hear that someone is speaking ill of you, instead of trying to defend...

Are You A Professional?

Optical Retail Success 99   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   “In a crowded marketplace, fitting in is failing. In a busy marketplace, not...

Overwhelming Success

Optical Retail Success 98   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   Nothing in the world can take the place of Persistence. Talent will not; nothing is...

A Startling Truth

Optical Retail Success 98   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   “No one cares how much you know until they know how much you care.” —Theodore...

We Deleted The OpticianWorks Site

Optical Retail Success 97   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   “The chief task in life is simply this: to identify and separate matters so that I...

Charging For Services

Optical Retail Success 96   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   “A customer is the most important visitor on our premises. He is not dependent on...

You’re Gonna Need A Drink

Optical Retail Success 95   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   “When we are no longer able to change a situation, we are challenged to change...

The Problem With Opticians

Optical Retail Success 94   Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.     Problem Child You’ve heard it before, at least some version of it. You may have...

How It’s Made – Lenses and Coatings

Optical Retail Success 93 Tasty, weekly nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your optical retail business/career.   How It’s Made (Lenses and Coatings)   Only one nugget today, but it should be a...

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