Optical Retail Success

Weekly nuggets of handpicked goodness delivered to your inbox—tips, stories, and science helping you focus on getting the most from your optical business and career.

Opticians: The Rodney Dangerfield of Optical?

Optician Success 37   Opticians: The Rodney Dangerfield of Optical? Eyewear sales make up well over half of all revenue in the eyecare industry. So, why is it then that opticians receive so little in the way of compensation and respect? Could it be, they’re playing in...

The Nuclear Wallow Cost

Optician Success 36     How Complaining Rewires Your Brain - The Nuclear Wallow Cost   If I have any regret in life, it would have to be how I have handled myself in certain less-than-ideal work environments. Most notably, the six years I spent in the Navy as nuclear...

You Can’t Beat Them, So Should You Join Them?

Optician Success 35 You Can’t Beat Them, So Should You Join Them? I got an interesting email from Robert this week. He made some valid points as to why he thinks it’s foolish for independents not to carry big brands. I started to write back, but instead I told him,...

Heroes and Villains

Optician Success 34     Heros and Villains Risi Optique in Frisco, Texas put together a sweet little infographic outlining the extent to which Essilux will control the market. The only things missing are the growing collection of online retailers. While I’m not...

Nothing Average Here

Optician Success 33     Wow Your Potential Employers By Taking Online Courses A recruiter analyzed 3000 interviews for tech candidates and found that more that those who had taken online courses scored higher in technical proficiency, problem solving skills, and...

Average Is As Average Does

Optician Success 32 I have exciting news this week for anyone interested in optician education. Since you are reading this, I hope that means you! But first...   The Law of Averages As hard as it may be to swallow, most of us are pretty average. In fact... If you are...

Your Options Are Limited

Optician Success 30   "Look outside of optical.", is Step 11 in the Ultimate Guide To Becoming A RockStar Optician. All of retail is going through massive change. The issues you face with customers and sales are not unique. Online sales, showrooming, declining...

Looking Beyond 2017

Optician Success 29 “When thinking about what to do next with your life, don’t ask yourself what you would succeed at, but what you would most enjoy failing at.” ― Clifford Cohen   Looking Beyond 2017   Step Number 2 in becoming a Rock Star Optician is to begin with...

This Is Your Last Chance

Optician Success 28 This Is Your Last Chance After this there is no turning back. You take the blue pill, opticians are minimally-trained warm bodies who are perfectly content playing “medical professional”, regurgitators of corporate marketing, middlemen who do...

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