HomeMade PizzaBen McConnell at Church of the Customer points out a fine example of how HomeMade Pizza, a Chicago pizzeria, builds a customer experience though simple expressions of appreciation and interest in feedback; the kind of customer experience people talk about.

You can probably find countless examples of businesses treating their customers with this kind of respect and appreciation; however, I’ll bet you’d be hard-pressed to find many doctors treating their patients with similar regard.

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