Ben McConnell at Church of the Customer points out a fine example of how HomeMade Pizza, a Chicago pizzeria, builds a customer experience though simple expressions of appreciation and interest in feedback; the kind of customer experience people talk about.
You can probably find countless examples of businesses treating their customers with this kind of respect and appreciation; however, I’ll bet you’d be hard-pressed to find many doctors treating their patients with similar regard.
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One Response to “Service with a Smile”
The research would agree with you. Being a patient of an American medical practitioner today is often a contemptuous experience.