Should You Brand Your Optical?

by | May 9, 2008 | Blog, Uncategorized

When most people think of branding, they think of corporate logos and high dollar ad campaigns designed to do little other than sear images into your brain, in the hopes of influencing future purchase decisions; a practice largely impractical (and frankly ineffective)...

The Value of Free

by | Apr 15, 2008 | Blog, Uncategorized

What happens when you offer something real for free? People ignore it, even scoff at it. That is, until they understand its value. Then you may end up with a kind of loyalty money can’t buy. And of course, the more you give, the more you get.  [youtube vr3x_RRJdd4]...

If All Your Friends Jumped Off A Bridge

by | Mar 17, 2008 | Blog, Uncategorized

I watched a fascinating program over the weekend on the Discovery Channel about the power of the brain in extreme situations. One of the topics covered was harnessing the power of dreams. It seems when we dream, the brain's logic center is turned off, keeping us from...

Finding the "Why" in Your Business

by | Feb 9, 2008 | Blog, Uncategorized

Simon Sinek is a consultant whose goal is to inspire businesses to great things by helping them discover why they do what they do. He says that all businesses know what they do, but few actually know why they do it. Businesses that only know what they do are only able...