Sales and Marketing are not the Enemies!

by | Jan 27, 2008 | Blog, Uncategorized

Too many optical professionals hold sales and marketing in contempt, partly because so many sales and marketing professionals employ questionable tactics and engage in deceit. But, for some reason, many believe the acts of selling and marketing are beneath them and...

Service with a Smile

by | Jan 11, 2008 | Blog, Uncategorized

Ben McConnell at Church of the Customer points out a fine example of how HomeMade Pizza, a Chicago pizzeria, builds a customer experience though simple expressions of appreciation and interest in feedback; the kind of customer experience people talk about. You can...

Marketing Your Optical on YouTube

by | Dec 1, 2007 | Blog, Uncategorized

[youtube KIceRvSxn18] YouTube can be a fun and effective way to market your optical business, particularly if you are targeting a younger demographic (although the YouTube demographic is getting older every day). Even if your production does not become the next viral...

ECP Mag Misses the Point

by | Nov 28, 2007 | Blog, Uncategorized

ECP Magazine has published in this month’s issue a blog entry I made awhile back regarding my argument for use of the word customer over patient in optical. Paul King, an optician and column writer for ECP thinks I missed the key point which is "caring", when caring...