Blog

For many small businesses, including most in the optical industry, the purpose of a website is not to sell, but rather to provide additional avenues whereby customers can find your business. The internet is becoming an increasingly important medium in which to make...

Today Seth Godin riffs about marketers that conceal versus marketers that reveal. I think marketers of businesses both small and large, in fact all of us, have been trained to put our best face forward and to conceal our faults. Many take this right up to and even...

An ABC affiliate in Fort Worth did what can only be considered a hit piece last week in which they had bifocal prescriptions filled at WalMart, Costco, Target, and LensCrafters then had three optometrists inspect the resulting lenses to determine if they met their...

Now that we are back on daylight savings time and many are commuting home in the dark, it is important to remind eyecare consumers about what they should and should not do to improve their vision while driving at night. Here are six tips to help do just that: 1. Never...

The feature article in this month’s Eyecare Business magazine declares offering free optical services such as frame adjustments, nose pad replacements, screw tightening, etc. is bad for business. The author argues that these value-added services somehow diminish the...

Do you own an optical business? Or does your optical business own you? I have long subscribed to the belief that entrepreneurs should work on their business not in their business or at least spend more of their time on the former, so they can have their business...

Having achieved phenominal results in Japan, benefits of this new method of advertising are being considered by ODs and opticians across the U.S. to bring new customers into their dispensaries. ABO and COPE seminars on the way. [youtube PkV5pL5ADPw]

The folks at SmartFuel Marketing have put together a list of 9 10 effective ways to promote your small business on the cheap. Note that virtually all of these methods involve providing potential customers with something of value, making it easy for them to find you,...

You pay your employees a decent wage, but they don’t perform. You tell them over and over what they need to do, but they don’t listen. You correct them continuously and they still don’t get it right. You pay them more and offer benefits, but they slack-off. You make...

What if instead of the standard "buy one frame, get the second pair free" promotion - which if you’ve been reading, you know I am not a big fan of - you ran it with a twist. The twist is: to receive the second pair, the customer must give it as a gift. The gift gives...