by Keith Benjamin | Nov 24, 2009 | Blog, Uncategorized
How do you handle no-shows? Dr. Neil Gailmard, editor of Optometric Management’s Tip of the Week points out this seemingly innocuous policy decision is a window to the core of your customer service philosophy. Do you let them slide? Do you give them stern warnings?...
by Keith Benjamin | Nov 9, 2009 | Blog, Uncategorized
Nothing is more powerful in growing your business than word of mouth. So, after you’ve knocked your customers’ socks off with your unforgettable brand of customer service, give them a couple of gift certificates (for your store, of course) to be shared only with...
by Keith Benjamin | Nov 3, 2009 | Blog, Uncategorized
I stopped in at a local OD's office today. Last month she ran a "cash for clunkers" promotion. She offered $100.00 off a new pair of glasses for patients that brought in an old pair to be donated to the Lion's Club. Today she reported her promotion resulted in a 41%...
by Keith Benjamin | Oct 13, 2009 | Blog, Uncategorized
According to Seth Godin… In the 260 weeks from 1966 to 1970, there were only thirteen musical acts responsible for every #1 album on the Billboard charts. He goes on to write… Sometimes, we define a golden age in a market as a time of stability, when one or a few...
by Keith Benjamin | Oct 7, 2009 | Blog, Uncategorized
Second pair promotions are always a topic of industry mags and optical self-help literature. So, what could possibly be done that hasn’t already been covered a thousand times? How about a different way of thinking about your second pair promotions? Here’s a simple...
by Keith Benjamin | Mar 2, 2009 | Blog, Uncategorized
The first official "complete" version of the OpenOptix ABO Study guide is now available. OpenOptix ABO Study Guide Many thanks to everyone that has helped with this project so far! While the guide is complete now, in the sense there is information under each section,...
