by Keith Benjamin | Oct 28, 2008 | Blog, Uncategorized
Internet opticals are becoming increasingly difficult to ignore. Optician’s seemingly self-serving warnings of poor quality, improper fit, and less-than-optimal vision, appear to be falling on deaf ears. The bottom line is, for many people… well, "the bottom line,"...
by Keith Benjamin | Sep 16, 2008 | Blog, Uncategorized
I have to admit, I love Costco. I know they fall under the category of Big Box stores so many people love to hate. However, the difference between Costco and most Big Boxes is Costco knows how to deliver a customer experience. Their friendly staff, ever-changing...
by Keith Benjamin | Aug 15, 2008 | Blog, Uncategorized
A couple good posts were written this week on strategy vs. tactics which boil down the importance of seeing the bigger picture and being more proactive vs. reactive. Seth Godin writes about the role of patience and perseverance in a successful web strategy....
by Keith Benjamin | Aug 8, 2008 | Blog, Uncategorized
A fascinating account of an unintended purchase While much of this story makes me squirm in my chair, reminding me of tactics used by timeshare sales weasels, there are some valuable takeaways here. First of all, I’m not entirely convinced the Turkish rug salesmen’s...
by Keith Benjamin | Aug 6, 2008 | Blog, Uncategorized
Simon Sinek, renowned business author, speaker, and consultant writes in his blog about American’s tendency to tell people what not to do. Don’t smoke. Don’t eat junk food. Don’t litter. Don’t vote for candidate X. He points out the ineffectiveness of this strategy...
by Keith Benjamin | Jul 30, 2008 | Blog, Uncategorized
Dr. Neil Gailmard (not pictured here) is an ECP practice management consultant and author of Optometric Management's Tips of the Week. This week, Dr. Gailmard hits the nail on the head with his take on customer service and the ECP. In my experience, this is where eye...
