by Keith Benjamin | Oct 19, 2007 | Blog, Uncategorized
Having achieved phenominal results in Japan, benefits of this new method of advertising are being considered by ODs and opticians across the U.S. to bring new customers into their dispensaries. ABO and COPE seminars on the way. [youtube PkV5pL5ADPw]
by Keith Benjamin | Oct 17, 2007 | Blog, Uncategorized
The folks at SmartFuel Marketing have put together a list of 9 10 effective ways to promote your small business on the cheap. Note that virtually all of these methods involve providing potential customers with something of value, making it easy for them to find you,...
by Keith Benjamin | Oct 2, 2007 | Blog, Uncategorized
You pay your employees a decent wage, but they don’t perform. You tell them over and over what they need to do, but they don’t listen. You correct them continuously and they still don’t get it right. You pay them more and offer benefits, but they slack-off. You make...
by Keith Benjamin | Sep 29, 2007 | Blog, Uncategorized
What if instead of the standard "buy one frame, get the second pair free" promotion - which if you’ve been reading, you know I am not a big fan of - you ran it with a twist. The twist is: to receive the second pair, the customer must give it as a gift. The gift gives...
by Keith Benjamin | Sep 24, 2007 | Blog, Uncategorized
Breaking through the noise In Part I, I discussed the changes that have taken place in marketing over the past decade or so that have made traditional advertising ineffective. The quantity of advertising messages we receive on a daily basis has become so great, our...
by Keith Benjamin | Sep 22, 2007 | Blog, Uncategorized
I have heard the debate go on about what to label consumers of eye care. Doctors and even opticians can get down-right petulant when discussing the topic. Often, the argument is made that the word customer should be stricken from the optical practitioner’s vocabulary...
