Optical Retail Success 178


Tasty nuggets of random goodness; tips, stories, and science hand-picked to help you find the most success in your life and independent optical business.


“One learns from books and example only that certain things can be done. Actual learning requires that you do those things.”

– Frank Herbert


“In the end we retain from our studies only that which we practically apply.”

– Johann Wolfgang Von Goethe


C’mon N’ Ride It (The Train)ing Guide

This is kind of a big deal ...or we hope so.

It’s more important than ever to have good, well-trained opticians on staff and we know how hard it is to find or train those opticians. That’s why Mr. Seegers started OpticianWorks online training, as a passion-project, all the way back in 2008. Of course, as amazing as the program has become and as convenient as online training is, it does have its limitations—the biggest one being the lack of hands-on practical application.  

Now, without sounding too dramatic, after years of trying to come up with a solution, we finally have a document that is going to change the way you train opticians. This document—with surprisingly little effort on your part—will raise the level of your optician staff and bring more value to your customers, your business, and opticianry as a whole— more so than any other certification, licensing or degree program that exists today. In fact, we’d hire Phil Swift to do our ads, but he just bought a $20 mil mansion and well, we’re not charging you for it. 

It doesn’t matter if your State requires a license or not. This document will make your life easier, it will make your trainees and trainers happier. It will make everyone wanna sing, “woo wooo”, while elevating the capabilities and knowledge of the entire optician staff—no matter how much experience or training they already have. 

The videos and training program that made OpticianWorks famous are just the foundation. The Laramy-K OpticianWorks Optician Qualification Standard (OQS) is the document that actually brings the optician curriculum out of the books and off the web pages into the real world of your optical business..

100% free to download, the OQS and contains everything an optician should know and be able to do, in order to his or her job well, breaking it all down into “bite-sized” knowledge and practical requirements. It can be used in conjunction with any training material you wish to use (but it was designed to work best with OpticiansWorks, duh).

So, how exactly does it work, you ask? In a nutshell, your trainee learns about each requirement on her/his own time and then, when ready, engages in a discussion or practical demonstration with a designated qualifier—either on your staff or in your area—to obtain signature proof of competency before moving on to the next requirement. Rinse and repeat.

The printable OQS acts as a road map, progress monitor, motivational tool, and physical proof of competency all-in-one.

As long as you have at least one or two people in your office who you can designate as “qualifiers” with the ability to discuss, verify, and sign off on these requirements, you can essentially hand this document to your new hire or trainee, set a timeline for completion, and you're on your way. 

Learn more about the OQS and download it for free here. 

I’m excited for you to check it out and then hear your feedback! 

“Woo wooo!”


Spring’s Teen Years (and Beyond)

Bruce Springsteen had no singing talent. He quit his first guitar lessons without being able to play a note. Audiences walked out on him. His first agent stopped returning his calls and his bandmates left him. He didn’t even know how to drive a car. 

Talent is overrated. Skill is acquirable. Showing up matters.

Showing up is something almost every leader has in common. In business, in the arts, in society. Consistently shipping the work [you wish to deliver to the world], despite the world’s reaction, despite the nascent nature of our skill, despite the doubts.


BiPolar Lens

Last week, Younger Optics announced the release of Transitions XTRActive Polarized clear to polarized lenses.

As Younger often does with their products, they’ve also released a beautiful and informative brochure entitled “Art & Science of XTRActive Polarized.” You can view it and download your copy here. 

Of course, you can get your lenses at Laramy-K. But, you knew that already.


And Knowing (You’re There) Is Half The Battle!

One of the most important factors in local business success these days is your ability to show up in local search. The Local Search Ranking Factors is an annual survey of the top experts in local search on a number of different questions to determine what is driving local rankings for them. These are the people that are doing local SEO day in and day out and are researching and testing what works to improve rankings, and what doesn’t work. Check out both the summarized and full reports here and get found! 

“Go, Joe!”


OpticianWorks Video of the Week: Optician Staff Training with The OQS

Learn more about bringing optician training out of the books and off of the web pages, into the real world, with the 100% free-to-download Laramy-K OpticianWorks Optician Qualification Standard. 

Through our OpticianWorks free videos, Laramy-K Optical is making every effort to provide better and more accessible (and yes, even free) education for opticians everywhere, but we’re only able to do it with your support. 

You can help keep it going in two ways: 

Become a paid-member of OpticianWorks.com for access to the best in online optician training (The videos are only a small portion). 

Or, even better, open a Laramy-K Optical lab account for the very best in independent lab work and we'll throw in the OpticianWorks memberships for your entire staff for free! Your customers and your staff will thank you!


I hope you enjoyed this edition of Optical Success. Please share with anyone you think might benefit from it. If someone shared it with you and you would like to receive future updates, join over 15,000 optical professionals and sign up here. https://www.laramyk.com/optical-retail-success/


Until next time, be kind and never stop learning.