Blog

Nanometers, Colorless AR, and ION Guns, Oh My!

Back in 2014, before I worked for Laramy-K, I visited a mid-sized, wholesale lab in Virginia that did in-house AR coating. I was privileged to get a behind-the-scenes look at the process. I must admit, while I thought I knew quite a bit about AR application, it turns...

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Why Opticians Get No Respect

Eyewear sales make up well over half of all revenue in the eyecare industry. So, why is it then that opticians receive so little in the way of compensation and respect? Could it be they’re playing in the wrong sandbox? Most opticians insist on playing in the medical...

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Camber – Revolutionary Lens Technology

David Rips, President of Younger Optics discusses Camber lenses and Laramy-K Optical in the January 2015 edition of LabTalk magazine. 2014 saw the introduction of Camber, a revolutionary new digital lens technology developed by Younger Optics in partnership with IOT....

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Enable Your Customers To Market For You

Raymond Opticians uses a clever background for pictures of their customers in their new frames. They create something "shareable" for their customers, making easy for them to tell their friends how awesome their optician is. Have you thought about doing something...

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Have Opticians Become Consumers?

Seth Godin recently wrote a short piece on producers and consumers. In it he noted, In the short run, it's more fun to be a consumer. It sure seems like consumers have power. The customer is always right, of course. The consumer can walk away and shop somewhere else....

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Napolean Says… Vote For Laramy-K

Through August 15, Vision Monday is accepting your votes for LabTalk's 2014 Optical Laboratory Website of the Year. We're hoping you'll consider voting for us 'cause we have a sweet bike and we're like the only kids at school with a mustache, not to mention our...

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The Mom and Pop Business Meme Must Die

I’m sure you’ve seen it. It’s spread across Facebook and the rest of the internet like a plague. Every time I see it angers me. And it astounds me to see the people that perpetuate it. When you buy from a small "mom and pop" business, you are not helping a CEO buy a...

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A Great Idea to Take Your Optical Viral

Chances are you are struggling to get much traction with your social media efforts. Many ECPs are getting involved in social media, but it seems the overwhelming majority are still having a hard time figuring out how to best utilize it. You do have social media...

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