by Keith Benjamin | Dec 1, 2015 | Blog
John Seegers is a LDO and owner of OpticianWorks.com. Keith Benjamin is Director of Marketing for Laramy-K Optical Lab John: You, well, Laramy-K anyway, is known throughout the industry as a specialty lab capable of producing some unique prescription solutions....
by Keith Benjamin | Jan 22, 2015 | Blog
David Rips, President of Younger Optics discusses Camber lenses and Laramy-K Optical Lab in the January 2015 edition of LabTalk magazine. 2014 saw the introduction of Camber, a revolutionary new digital lens technology developed by Younger Optics in partnership with...
by Keith Benjamin | Nov 10, 2014 | Blog
Raymond Opticians uses a clever background for pictures of their customers in their new frames. They create something "shareable" for their customers, making easy for them to tell their friends how awesome their optician is. Have you thought about doing something...
by Keith Benjamin | Oct 4, 2014 | Blog
Value comes from scarcity, something commodities, by definition, don’t have. Commodities are ubiquitous, easy to find, say, online. However, when a commodity is tied to an experience, a memory, or an individual or group identity, suddenly it’s valuable, priceless...
by Keith Benjamin | Sep 29, 2014 | Blog
Seth Godin recently wrote a short piece on producers and consumers. In it he noted, In the short run, it's more fun to be a consumer. It sure seems like consumers have power. The customer is always right, of course. The consumer can walk away and shop somewhere else....
